Level: Beginner — Author: Writix
Level: Beginner • Duration: 30 hours
Author: Writix
Market segmentation involves dividing a broad consumer or business market, which includes both existing and potential customers, into smaller sub-groups called segments. These segments are based on shared characteristics, such as common needs, interests, lifestyles, or demographic profiles. The primary goal of segmentation is to pinpoint high-yield segments—those most likely to be profitable or exhibit growth potential—so they can be targeted for special marketing efforts.
Duration: 30 hours
XP Points: 350
Participants: 0
- Entrepreneurs looking to enhance their market strategies. - Business students aiming to deepen their understanding of marketing concepts. - Managers seeking to improve their business decision-making skills. - Marketing professionals wanting to refine their segmentation techniques. - Anyone interested in developing a robust marketing strategy for their business.