Level: Beginner — Author: Writix
Level: Beginner • Duration: 30 hours
Author: Writix
Market segmentation involves dividing a broad consumer or business market, which includes both existing and potential customers, into smaller sub-groups known as segments. This segmentation is based on shared characteristics, such as common needs, interests, lifestyles, or demographic profiles. The primary goal of market segmentation is to identify high-yield segments, which are those likely to be the most profitable or have significant growth potential. By doing so, businesses can select these segments for targeted marketing efforts.
Duration: 30 hours
XP Points: 350
Participants: 0
- Entrepreneurs looking to improve their business strategies. - Business students eager to learn about market segmentation. - Managers seeking to enhance their understanding of consumer behavior. - Marketing professionals aiming to refine targeting techniques. - Anyone interested in the fundamentals of business concepts.