Analyzing Marketing Campaigns with pandas

Level: Undergraduate Study — Author: Writix

Analyzing Marketing Campaigns with pandas

Level: Undergraduate Study • Duration: 4 hours

Author: Writix

About This Course

This course addresses a common challenge faced by individuals studying data science: applying technical skills in real-world situations. Whether your aim is to improve your marketing capabilities using Python and pandas, or to understand the role of a data scientist in the marketing field, this course is tailored for you. We will work on transforming typical business questions into measurable outcomes, such as assessing the effectiveness of marketing campaigns, identifying the most successful referral channels, and evaluating underperforming areas, using a simulated marketing dataset from an online subscription service. The course will strengthen foundational skills in Python and pandas, covering essential topics like dataset merging and slicing, the groupby() function, correcting data types, and visualizing results using matplotlib.

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Analyzing Marketing Campaigns…

Duration: 4 hours

XP Points: 350

Participants: 0

Materials

- Marketing professionals looking to leverage data science skills. - Data enthusiasts interested in applying Python for marketing analysis. - Students studying data science or marketing analytics. - Professionals aiming to enhance their analytical capabilities. - Anyone wanting to gain practical experience with pandas and Python.