Fundraising Success: Creating an Annual Marketing Campaign

About This Course

This course provides guidance on developing a comprehensive marketing and communications strategy to effectively engage your donors, volunteers, partners, and clients throughout the year. You will learn how to leverage your organization's mission and effectively communicate its impact through a compelling call to action. The course begins with an assessment of your current situation, allowing you to establish your desired outcomes and create a structured plan to achieve them. By customizing your strategy according to your organizational goals and team size, you will gain the tools necessary to craft impactful messages, identify your audience's preferred communication channels, and develop actionable initiatives that support your marketing objectives. With over 2.5 hours of video lectures led by Merrill Stewart and Louanne Saraga Walters, you will participate in constructive discussions on how to effectively convey your organization’s brand.