Digital Marketing For Non-Profits & Charities

About This Course

In today's world, digital marketing is crucial for any public-facing non-profit or charity organization. However, if not executed properly, it can become a resource-draining endeavor with little return on investment. This course guides you through the essentials of digital marketing, helping you establish a robust strategy even with limited resources. We will cover the priorities of digital marketing, showing you how to effectively use various channels to attract and engage supporters, recruit and retain donors, and communicate with volunteers and stakeholders. Topics include:
- Email marketing
- Social media strategies including Facebook Marketing, Ads, Donations, and Fundraising
- Other platforms like Twitter and Instagram, as well as PPC advertising
- Utilizing Google Analytics and Google Adwords, including optimizing your Google Grant
Additionally, this course includes numerous FREE resources and templates, consolidating everything you need in one place. Your registration grants you lifetime access to all current and future materials, backed by a 30-day money-back guarantee.