Level: Professional — Author: Writix
Level: Professional • Duration: 8 hours
Author: Writix
This one-day workshop, 'Building World Class Brands,' focuses on the essentials of creating and sustaining successful brands like Coca-Cola, Nike, and Microsoft. Participants will explore pivotal questions about brand relevance, differentiation, and positioning in a dynamic market. Through stimulating discussions and real-life case studies, marketers and business leaders will gain insights into maintaining brand equity and transforming brands into experiential entities. Key takeaways include understanding brand equity, mastering differentiation, and leveraging social media effectively to enhance brand presence.
Duration: 8 hours
XP Points: 350
Participants: 0
- Marketers aspiring to enhance brand strategies. - Business leaders looking to grow their brand equity. - Brand managers wanting to learn about differentiation. - Professionals interested in brand positioning techniques. - Anyone involved in brand development and marketing.