Complete Digital Marketing Course For 2025

About This Course

Complete Digital Marketing Course For 2025

Introduction
How to Go Through This Course?
Course Expectations
Digital Marketing Sub-segments

Branding

Introduction to Branding
Building a Brand Identity
Developing Your Brand Voice and Messaging
Customer Experience and Branding
Rebranding and Brand Evolution
Measuring Branding Success
The Future of Branding

Facebook Marketing (Organic)

Introduction to Organic Facebook Marketing
What Can You Achieve with Organic Growth?
Creating a Page Basic Settings
Content Strategy for Organic Facebook Growth
Engaging in Existing Groups
Creating Your Own Group
Case Study on Successful Grups
Building Engagement on Your Posts
Analytics and Refining Your Strategy

YouTube Marketing
YouTube Marketing Introduction
How to Go Through This Course?
Creating Your YouTube Channel
YouTube Channel Banner
How to Add Watermark
Creating a Subscribe Link
Channel Settings
High CPM Niches
Finding Keyword Ideas
Answering Specific Questions
What YouTube Looks For?
YouTube Thumbnail
Editing an Existing Video's Thumbnail
Keeping the Watch Time High
Perfect Intro Formula
Intro to Camera and Recording
How to Be More Comfortable Infront of the Camera

Recording Equipment
Editing Your YouTube Video
DavincResolve For Editing
J-Cuts
B-Rolls
Music For Your Videos
Exporting Video
Uploading Your Video
End Screens
Cards
Ideal Video Length
The Goal of YouTube Shorts
Extra Tool for YouTube Shorts
Another Free Tool to Automate Your Shorts
YouTube Shorts Greenscreen
YouTube Shorts Viral Formula
How to Get Monatized?
YouTube Analvtics Overview
Free Research Tool

Instagram Marketing (Organic)

Instagram Marketing Introduction
What Can You Achieve With Instagram Marketing
Understanding the Instagram Algorithm
Creating an Instagram Profile
Instagram Highlights and Stories
Understanding and Creating Instagram Reels v
Build & Engage with Your Community on Instagram
Instagram Analytics
Walking Through the Analytics

LinkedIn Marketing
Introduction to LinkedIn Marketing
The Goal With LinkedIn Marketing
Personal Profile vs Company Profile on Linkedin
Optimizing Your LinkedIn Profile
Activity
Posting Content on Linkedln
What Style of Content Working the Best in 2025
Growing Your Following on Linkedin
How to Turn Followers into Clients on Linkedn

Pinterest Marketing
Introduction to Pinterest
Pinterest Platform Overview (Live Walktrough)
Pinterest Algorithm
Pinterest Search Engine Optimization
Driving Traffic to Your Website or Store
Uploading Pins

Quora Marketing

Introduction to Quora Marketing
Setting Up a Professional Quora Profile
Quora Groups/Spaces
How to Answer Questions on Quora to Drive Leads and Traffic
Measuring Success and Refining Your Strategy

TikTok Marketing

Introduction to TikTok
Setting Up for Success
The TikTok Algorithm Demystified
What TikTok Reallv Wants?
Creating an Optimized TikTok Profile
Tools for TikTok Creators Overview
The Anatomy of a Viral TikTok
TikTok Categorization
500+ TikTok Hooks For All Niches
TikTok Hooks For Fitness Niche
TikTok Hooks For Ecommerce Niche
TikTok Hooks For Online Marketing Niche
TikTok Hooks For Health & Wellness Niche
TikTok Hooks For Personal Finance Niche
TikTok Hooks For Relationship Niche
TikTok Hooks For Real Estate Niche
TikTok Hooks For Food Prep Niche
TikTok Hooks For Pet Niche
TikTok Hooks For Fashion Niche
TikTok Hooks For Photography Niche
TikTok Video Lenath and Formats
TikTok Duets
TikTok Stiches
TikTok Lives for Communitv Engagement
TikTok Analvtics 101
TikTok Creative Hub

Facebook Advertising 36

What are Facebook Ads, and why use them?
Creating a Business Manager Account
Creating a Facebook Page
Key benefits of Facebook advertising for businesses.
Creating an Ad Account
Facebook Ads Dataset (Old Pixel)
Facebook Ads Dataset Setup For Lead Generation
Facebook Ads Metrics
Breaking Down Campaign Hierarcy
Facebook Ads Campaign Level Settings
Facebook Ad Set Level Settings
Facebook Ad Level Settings
Facebook Ads Core Audience Settings
Facebook Ads Custom Audiences
Facebook Ads Lookalike Audiences
Facebook Ads Retargeting
Ad Formats and When to Use Them
Creating Eye-Catching & Converting Static Ads
Creating Stunning Video Ads That Convert
Creating Converting Carousels
Writing a High Converting Ad Copy
Facebook Ads Library
How Approach Creatives
In-depth Creative Analysis
Building an Ecommerce Campaign Part.1
Building an Ecommerce Campaign Part.2
A/B Testing Creatives
Ecommerce Profitability with Facebook Ads (Formula)
Why Do We Run Instant Leads Campaigns Instead of Website Leads Campaign?
Creating a Instant Leads Form
Building a Lead Generation Campaign & Where Do Leads Populate?
Understanding Facebook Ad Policies and Avoiding Rejections
Scaling Your Campaigns
Lead Generation Facebook Ads Case Study
Creating a Media Plan For Facebook Ads
Dealing with Underperforming Ads

Google Advertising

Introduction to Google Ads
Google Ads Campaign Types
Google Search Ads Auction
Google Search Ads Metrics
Conversion Tracking
Google Ads Campaign Creation & Bidding Strategies
Keyword Match Types and Ad Creation
Keyword Research in Google Ads
Advanced Bidding Strategies
Adding More Ad Groups In Your Campaign
Adding Branded Campaigns in Your Google Ads Account
Google Asset Types (Old Extensions)
Optimizing Google Search Campaigns
Competitive Metrics in Google Search Ads
A/B Testing Your Google Search Ads
Introduction to Google Display Ads
Google Display Ads Targeting and Campaign Creation
Display Ad Creation
Display Ads Campaign Optimization
Introduction to Google Shopping Ads
Setting Up a Google Shopping Campaign
Optimizing a Google Shopping Campaign
Introduction to Google Video Ads
Google Video Ad Campaign Sub-types
Setting Up a Google Video Ads Campaign
Optimizing Google Video Ads
Other Bidding Strategies For Google Video Ad Campaigns
Introduction to Performance Max Campaign
Setting Up a Performance Max Campaign
Optimizing Performance Max Campaigns
Introduction to Demand Gen Campaigns
Setting Up a Demand Gen Campaign
Optimizing a Demand Gen Campaign

TikTok Advertising
Why Do We Run TikTok Ads?
How to Navigate to TikTok Ads? Familiarize Yourself to the Ads Manager
TikTok Metrics You Need to Know Before We Get Started
TikTok Campaign Structure
TikTok Pixel
TikTok Campaigns

TikTok Ad Groups
TikTok Ad Creative
TikTok Ads Retargeting
TikTok Ads Lookalike Audiences
Testing Different Ad Groups in TikTok Ads
How to Scale Your TikTok Ads Campaign
TikTok Ad Types
Using TikTok Hooks For Ads
TikTok Ad Structure

LinkedIn Advertising

Important Facts About Linkedin Ads
What Should Be Our Goal in Linkedin Ads?
Linkedin Ads Campaign Structure
Linkedin Ads Objectives
Linkedin Ad Metrics (101)
Linkedin Ads Ad Formats
Navigating to Linkedin Ads
Linkedin Ads Campaign Group Settings
Linkedin Ads Campaign Settings
Linkedin Ads Ad Creation
Where Do Leads Populate?
Structuring the Campaign Group (Adding More Campaigns)
Setting Up the Insight Tag
Linkedin Conversation Ads
Linkedin Document Ads
Linkedin Message Ads
Carousel Ads
Linkedin Ad Audience Types & When Should You Start Using Them?
Why We Retarget People?
Retargeting Stages
Linkedin Ads Bidding Strategies
Linkedin Ads Benchmarks
How to Identify Problems With Your Ad Campaign?
Analyzing Linkedin Ads

Google Analvtics 4

Google Analytics 4 Platform Walkthrough
Google Analytics Acquisition Reports
Google Analytics Search Console Reports

Email Marketing & Newsletter Marketing

Benefits or Email & Newsletter Marketing
The Main Goal of Newsletter Marketing
Strategies For Attracting and Growing Your Newsletter Subscriber List
Creating a Lead Magnet
Optimizing For Signups
Identify Your Target Audience
Navigating to Mailer Lite
How to Build a Campaign in Mailer Lite
Subscribers in Mailer Lite
Forms in Mailer Lite
Mailer Lite Automation
• Importance of Open Rates
How to Write Subject Lines? Spammy Words to Avoid
Copywriting Formulas For Email Marketing
Importance of CT (Click-through-rate)
Story Based Emails (With Downloadables)
Recap on How to Increase Open Rates and CTR
Optimal Time Between Emails & Best Time to Send Emails
Designing Your Popup
Wrapping Up Steps

Copywriting

Welcome to Copywriting
First Rule of Copywriting
How to Become an Expert in Any Field
Structure of Copy & Headlines
The Art of First Sentence in Copywriting
Seeds of Curiosity in Copywriting
Big Idea in Copywriting
Length Of Copy in Copywriting
Tactical Copy Elements in Copywriting

Emotional Triggers That Make People Buy and How to Use Them in Copywriting

Emotional Triggers in Copywriting Part 2
Emotional Triggers in Copywriting Part 3
Big Secret of Selling Any Product
The Equation: Rating Your Writing Level in Copywriting

SEO (Search Engine Optimization)

Introduction to SEO
Why SEO is Important in Digital Marketing
Keyword Research
On-Page SEO
Technical SEO
Off-Page SEO
Content SEO
Local SEO
SEO Analvtics
Advanced SEO
Ecommerce SEO

Landing Pages

Importance of a Landing Page
Landing Pages to Sell a Product
Landing Pages to Sell a Service (Lead Generation)

Q&A (Commonly Asked Questions About Digital Marketing

Digital Marketing Q&A No.1
Digital Marketing O&A No.2
Digital Marketing Q&A No.3 (Facebook Ads Specific)
Digital Marketing Q&A No.4 (Google Ads Specific)