Digital marketing is much more cost-effective than traditional marketing. With traditional marketing, businesses have to spend money on print materials, TV and radio advertising, and billboards. With digital marketing, businesses can reach a larger audience at a fraction of the cost.
Digital marketing also allows businesses to target their audience more accurately. With traditional marketing, businesses can only target a general audience. With digital marketing, businesses can target their audience by demographics (age, gender, location), interests (hobbies, activities), and even past purchases. This targeting ability makes digital marketing much more effective than traditional marketing.